I recently wen to visit my cousins and family in Tanzania. They own a Lodge Camp place. It is still in completion but my auntie asked if I can come up with a logo and flyer design.. and take photos.
So I did. I took photos whilst there, and adjusted the colours in photoshop. I then had to put them into a flyer.. which I tried a few layouts for.
I was also asked to come up with a logo. I had in mind that I wanted it to have an African feel, and would be something that could be hand-painted onto walls, so not feel too polished. I tried using hand-drawn type, but it didnt do the brand justice for the type of clients such a place needs to attract. In the end I went for Avant Garde type, with simple triangle shapes hinting at its african roots. I hope to see this painted and interpreted in its own hand-made way in Africa at some point.